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It is called an elevator pitch as it is supposed to be content that can be explained to someone else quickly in an elevator.The elevator pitch should be between 30 and 60 seconds.This situation is complicated by the fact that many venture capitalists will refuse to sign an NDA before looking at a business plan, lest it put them in the untenable position of looking at two independently developed look-alike business plans, both claiming originality.
Typical structure for a business plan for a start up venture Cost and revenue estimates are central to any business plan for deciding the viability of the planned venture.
But costs are often underestimated and revenues overestimated resulting in later cost overruns, revenue shortfalls, and possibly non-viability.
A pitch deck is a slide show and oral presentation that is meant to trigger discussion and interest potential investors in reading the written presentation.
The content of the presentation is usually limited to the executive summary and a few key graphs showing financial trends and key decision making benchmarks.
If a new product is being proposed and time permits, a demonstration of the product may be included.
A written presentation for external stakeholders is a detailed, well written, and pleasingly formatted plan targeted at external stakeholders.
During the dot-com bubble 1997-2001 this was a problem for many technology start-ups.
Reference class forecasting has been developed to reduce the risks of cost overruns and revenue shortfalls and thus generate more accurate business plans.
Operational plans describe the goals of an internal organization, working group or department. The content and format of the business plan is determined by the goals and audience.
For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission.