Nonprofits also have a second set of customers — those individuals or entities who will be making contributions or volunteering their time and/or services.
The executive summary can be used to help a potential lender, donor, etc. In order to be effective, your mission should be clearly defined, easy to remember, and it should meet a particular need. What are the exact outcomes that you want to achieve? When will the nonprofit reach certain impact goals?
get the gist of the nonprofit and of the “business side of things.” Use this section to communicate the basic concept and the big picture items that are relevant to your nonprofit and to the cause you serve. If you can’t define the need (pain) the nonprofit solves, others won’t be able to rally behind your efforts. The impact is the overall result when you implement your solution. How many donations does the nonprofit need to be viable?
You need a business plan for the start-up or expansion of a nonprofit for the same reasons you do for a for-profit enterprise.
It’s often said that nonprofits should be run like for-profit businesses.