Business Plan Objective

A goal is a specific target, an end result or something to be desired.It is a major step in achieving the vision of the organisation.The following table serves to illustrate the difference between goals and objectives.

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There is often much confusion between goals and objectives.

Whereas as a goal is a description of a destination, an objective is a measure of the progress that is needed to get to the destination.

In reality, the number of objectives needed for each goal can be anything but the usual range is 1 to 6.

The table below also shows how a number of objectives (in this case four) is needed for a goal to attain 1000 members.

An important principle in formulating objectives is that they should be specific, measurable, achievable and have time lines associated. Are you still confused about the difference between goals, objectives and strategies?

Business Plan Objective Decimal Problem Solving Worksheet

Do you need a template for a Strategic Plan that will save you hours of work?In the strategic planning context a goal is a place where the organisation wants to be, in other words a destination.For example, a goal for a sporting organisation might be to have 50 qualified and active coaches.When someone first sets up in business, he/she may have some unstated aims or objectives - for example to survive for the first year.Other businesses may wish to state exactly what they are aiming to do, such as Amazon, the Internet CD and bookseller, who wants to "make history and have fun". Business objectives are the stated, measurable targets of how to achieve business aims.An organisation may set several goals that will outline a path to achieving the vision.The goal of attaining 50 qualified and active coaches will be an important step in achieving the vision of becoming most dynamic, most respected and best achieved club in the district league.A measure of change in order to bring about the achievement of the goal.The attainment of each goal may require a number of objectives to be reached (see figure below).Business Objectives Objectives give the business a clearly defined target. The most effective business objectives meet the following criteria: S – Specific – objectives are aimed at what the business does, e.g.a hotel might have an objective of filling 60% of its beds a night during October, an objective specific to that business.


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