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Here, you should also discuss how you will attract your target clientele, generally speaking.Our Competition Panda Tip: Since the business of running a coffee shop is a very local business, it will be very easy to determine your competition.Highlight qualifications, experience, and the like of your executives and board of directors.
Many of your customers are going to be looking for a convenient place to pop in for their morning coffee on the way to work.
Others may want to walk down and set up shop with a cup or two for a few hours while they take care of some work.
Start general, then drill down to specific competitors.
Remember, though, your specific competitors are not entirely made up of coffee shops.
Remember, you are not just in the business of providing coffee.
You are in the business of providing atmosphere and the atmosphere you strive to achieve should reflect the clientele you are looking to attract.As coffee shops are a very local business, you will certainly rely on the word-of-mouth of local residents.However, there are other ways you can actively market your business in order to achieve market penetration.Coffee shops are popular locations not only to grab a change of scenery to get some work done, but are often the sites of informal meetings.Really paint the picture of the atmosphere you are going to create.You will also face competition from any location selling coffee – from convenience stores to fast food restaurants.Our Specific Marketing Plan Panda Tip: Here is where you really drill down on the strategies you will take.Investors like when someone with ‘skin in the game’ is involved in the day-to-day.Licenses Panda Tip: Describe any business licenses you will have to acquire to run your coffee shop in the location you have chosen. Expense Projection Panda Tip: You should make an effort to lay out your projected expenses with something like: We expect our monthly outlay of expenses to approximate to the following: MANAGEMENT Panda Tip: Put together a comprehensive profile of anyone overseeing the business side of the coffee shop. Putting a face and a personality to the investment always helps.EXECUTIVE SUMMARY [COMPANY NAME] c/o [NAME] [ADDRESS] [PHONE] [EMAIL] Panda Tip: In the opening to your Executive Summary you should give the basics.Explain how the idea was conceived, the location at which the coffee shop will be located, and introduce the owner(s).