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Executive Summary Guatemala Paradise is a start-up business, scheduled to provide products and services as a sole trade business. Coffee drinkers favor well-brewed coffee drinks and demand a high-level service.The main idea of business is to create a coffee bar with selling coffee and concomitant products. Guatemala Paradise will strive to create a loyal client base by offering a great variety of gourmet coffee in a comfortable environment. Target clients Guatemala Paradise will focus on people working in near-by offices, as well as students, and families with children. Competitors Guatemala Paradise’s direct competitors are the coffee shops and bars located at the city’s center.It’s important to be willing to invest, but don’t feel the need to break the bank for brand name’s sake.
Target market situation The consumption of coffee in the U. has shown a stable growth, especially for gourmet coffee.
Such clients vary in age, although our location close to the city center means that most of our clientele will be office workers and students on the weekdays, with families during the holidays and weekends. Expenses The start-up expenses include: Licenses and permits, $1,000 Marketing promotional expenses of $2,500, including the brochure printing (2,000 brochures at $0.05 per copy) Expert service consultation of $2,000 (paid to Coffee Services for statistical information) Insurance coverage at a total premium of $2,000. The required start-up costs of $124,363 include: Operating capital in the total amount of $67,123, which includes employees’ and owner’s salaries of $23,900 for the first two months and a cash reserve for the first three months of operation (approximately $14,400 per month) Start-up inventory of $56,240, which includes: Coffee beans (12 regular coffee species and five decaffeinated species) – $5,000 Coffee filters, bakery, tea, concomitant items – $8,000 Retail supplies (coffee bags, napkins, cleaning, etc.) – $2,250 Office supplies – $210 Equipment for the total amount of $40,180 Miscellaneous expenses – $600 B.
Proper pricing is crucial to your coffee shop’s survival.
You’ll want to ensure all of your product costs are covered.
Aside from the financial load, there are many other considerations to be made before pursuing the endeavor.
Consider this article to be a comprehensive checklist and resource compilation to better inform your coffee shop planning should you decide to take the plunge.
The company’s sales are expected to increase from approximately 2,000 by the end of FY2012 to approximately 5,000 in FY2013.
In theory, starting a coffee shop sounds like a fun idea, but it’s no small investment.
Two main considerations are roaster choice and latte art.
You should sample many roasters before choosing and consider going local. Decorate that lovely local coffee with latte art both instills a sense of pride in your baristas and ensures your customers remember the care you put into your product.