Coffee Shop Business Plans

A business plan is about building a narrative so think of this as the beginning of your coffee shop’s story.

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Aside from those three points, succinctly explain to your reader whatever other details of you deem necessary for them to come away with a basic understanding of your vision.

Additionally, if you are looking for funding, you may want to place something similar to the following at the bottom: In order to fulfill our vision for [COFFEE SHOP] we will require [DOLLAR AMOUNT] in capital, which will be allocated roughly according to the following table: If we are fully capitalized, we hope to be profitable by [TIME].

Start general, then drill down to specific competitors.

Remember, though, your specific competitors are not entirely made up of coffee shops.

Investors like when someone with ‘skin in the game’ is involved in the day-to-day.

Licenses Panda Tip: Describe any business licenses you will have to acquire to run your coffee shop in the location you have chosen. Expense Projection Panda Tip: You should make an effort to lay out your projected expenses with something like: We expect our monthly outlay of expenses to approximate to the following: MANAGEMENT Panda Tip: Put together a comprehensive profile of anyone overseeing the business side of the coffee shop. Putting a face and a personality to the investment always helps.Obviously there will be a difference in the number of personnel you use based on the different times of day so go into detail there – how many people you will have on shift during peak hours versus down hours, etc.Also, if you – as the owner – will be on the floor managing things, highlight this.Coffee shops are popular locations not only to grab a change of scenery to get some work done, but are often the sites of informal meetings.Really paint the picture of the atmosphere you are going to create.As coffee shops are a very local business, you will certainly rely on the word-of-mouth of local residents.However, there are other ways you can actively market your business in order to achieve market penetration.You can’t just give declarations and expect people to throw money at your idea.MARKETING PLAN Our Clientele Panda Tip: Describe to your reader to whom you will cater your coffee shop.It might be good to put in the profile of a managing barista if your coffee shop is going to be marketed to higher-end connoisseurs as well. OPERATIONS PLAN Panda Tip: Here the picture you are trying to paint is what your fully functioning coffee shop will look like.Either way, don’t be afraid to put together a very comprehensive profile on the beans you will use for your coffee, your suppliers, your processes. In addition, although it is less important, you should feature a bit on the other products you will sell. Take all the stuff you came up with before – your clientele, your ambience, your product – and put it together to illustrate your vision. Our Suppliers Panda Tip: While you may have touched upon the story of your suppliers in your coffee description if appropriate, here is where you would get into the more typical non-coffee-culture-based description of your product suppliers.


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