Customer relationship management was popularized in 1997, due to the work of Siebel, Gartner, and IBM.
Between 19, leading CRM products were enriched with shipping and marketing capabilities.
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Our graphs have touched heights of success across varied nations of the world.
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One important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.
At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists. Kestnbaum introduced the concept of Database marketing, namely applying statistical methods to analyze and gather customer data.
The trend was followed by numerous companies and independent developers trying to maximize leads' potential, including Tom Siebel, who designed the first CRM product Siebel Systems in 1993.
started extending their sales, distribution and customer service capabilities with embedded CRM modules.