Digital Marketing Campaign Case Study

Creating, publishing, and sharing content in order to acquire leads/visitors to your website is main idea behind Content Marketing.

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Finally, Mint still needed to tackle the concept of a financial tracker — showing its audience that it needed the tool that it was providing.

It was able to do this through a sequence of explainer videos and articles designed to show the value of the website.

But in this case, the content comes in the form of a case study!

Youtube, Facebook, Twitter, Instagram, Pinterest and too many to even mention!

These are digital communities where you can share or exchange information, create pictures or videos, discuss ideas and so on.

These communities are called social media communities and social media marketing has become one of the most important forms of digital marketing simply because of the sheer impact it can do for your business and the speed at which it allows you to reach millions of people.As a free website, Mint only needed to convince its users to convert to a free account — from there, the value presentation was within the tool itself.Our training is fuelled by best practice from brands that have achieved excellence in digital marketing, digital strategy and digital media.Here are the most popular topics that people are currently reading: advertising; apps; automotive; brand awareness; brand equity and positioning; clothing; content marketing; design; digital marketing; ecommerce; engagement; Facebook; FMCG digital marketing; gaming and gamification; Google; healthcare and pharmaceutical; marketing; mobile marketing; MSN; purchase intent; retail; search; social media; sport; travel and tourism; Twitter; UK; USA; video; viral; You Tube Click here to browse our entire library of case studies by topic.Czech food wholesaler Amplex increased awareness of its ice cream brand by 7 points when it used Facebook video ads to entice people to enter its promotional contest.Each represents an aspect of best practice we've found useful when teaching digital marketing, and if you're joining us for a Digital Training Academy, then ask about case studies in your sector.You can do this online through our online submission form or by email.Mint’s challenges were two-fold: they needed to convince customers that this was a service they needed and that they were a reputable, safe service to use.They were able to do this through their multi-channel marketing, which built authority and brand awareness throughout their targeted millennial audience. Blog-based content marketing brought in an audience demographic that was likely to be interested in their services.If you'd like to submit examples of your work then email them into Case [email protected] Training and after an initial review we'll be in touch if we feel they can be used to support learning goals. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media.You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this.