But how do you make sure that you have covered all your bases and that you will later be able to make a good case for yourself and your work?
Here are ten work steps that will help you conduct a systematic and professional discourse analysis.
At the end of this post, you will also find a few comments on the limitations of this toolbox plus a list of literature that you can turn to if you want to learn more.
So you have formulated a research question, have collected source material, and are now ready to roll up your sleeves and dig into your sources.
Do you know who the general target audience of the paper is?
In many cases, media outlets themselves provide some of this information online, for instance in the “about” sections of their websites.
In other cases, you will find such information in the secondary academic literature.
Don’t hesitate to write the editors an email or call them up: personal interviews can be a great way to explore production backgrounds.
1) Establish the context Before you start chiselling away at your source material, jot down where the material comes from and how it fits into the big picture.
You should ask yourself what the social and historical context is in which each of your sources was produced.