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"How you phrase, structure, and present arguments in your essay conclusion can make the difference between winning over a sceptical audience and leaving them unmoved – which could easily make a difference to your overall grade." So what does all this have to do with how you conclude an essay?
And this is done through the use of certain language and the way the information is presented.You may be surprised when we say that an essay conclusion is, in some ways, comparable to a piece of text as emotive as say, Martin Luther King's "I Have a Dream" speech. Ultimately, when you conclude an essay, you want to engage the reader's emotions, whether they be excitement, surprise, contemplation, or a mix of these and more. But, extravagant comparisons aside, what we mean here is that the core purpose of an essay conclusion can be compared to the end of any great speech, monologue or presentation that leaves you feeling something.What kind of returns will that bring, and will these be enough to offset the purchase price? And how about the facilities the local authority will provide?What kind of sanitation and waste facilities does the property have?It could cause them to think your essay is more about style than substance.But the subtler cues – in the way you phrase, structure, and present your arguments – can unquestionably make the difference between winning over a sceptical audience and leaving them unmoved.If alarm bells are starting to ring at the mention of rhetoric, quiet them. Phrases like “pure rhetoric” or “empty rhetoric” are often used to suggest that an utterance lacks substance or integrity, or is somehow dishonest or insincere.And those are the last things you want your reader to take away from reading your essay!The fact that it’s acquired something of a bad name over the last hundred years or so doesn’t mean it’s not still the foundation of good writing. Both could make an identical set of arguments with the same supporting evidence and elicit entirely different responses in their readers.More importantly, your rhetorical skills can make a huge difference to whether your reader actually buys your argument. It’s true that the excessive use of rhetorical flourishes can rub your reader up the wrong way.