Ebay Case Study Slideshare

Ebay Case Study Slideshare-22
When I sold my tenth item on e Bay, I received an email from e Bay itself!

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Through a series of cute avatars, a “leaderboard,” and some phony doctor science, the Windorphins campaign shows videos of a laboratory where two test subjects are being measure on their “windorphin” values.Without e Bay, it is very likely that I would not have become an entrepreneur, and as a result you would not have this book to read.When I was about to enter UCLA as a Freshman, there was a local barbeque event where second year students shared their experience and tips with us newbs.At the height of my e Bay career (second year in college), I received over 1,100 positive feedbacks (which I believe gave me a Red Star ranking), with a 100% satisfaction rate.Unfortunately, towards the end my reign, my account was falsely banned for unexplained reasons, ending my first addiction towards a gamification site.At that event, there was a drawing of two football tickets to the first game in the season.I was conveniently selected to be the student to draw one name out of a box to win these tickets.I’m grateful the ban happened, because it allowed me to move on towards greater and more epic things in my life.Based on the above, it’s easy to see how e Bay uses Core Drive 2: Development & Accomplishment to make the experience more fun and addictive for the Seller. What makes a buyer want to continuously buy on e Bay?If you just think of creating a generic ecommerce site, it’s not necessarily intuitive to have a competitive bidding system, a mutual buyer-seller feedback interface, a “path to level up” through achievement symbols such as Yellow, Purple, and Gold Stars, as well as Power Seller statuses.Interestingly, e Bay was the first platform to trigger my first business.


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