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It is a goal-oriented process that seeks to provide a mutual exchange of understanding.
Blog communication medium, popularly referred to as “blogosphere”, entails a chain of web pages developed by business owners and individuals with the aim of discussing various subjects regarding the business.
It is a fast-spreading means of business communication, with an estimated 60 million business-related blogs in existence and thousands more being created daily.
Much of the modern business communication is dominated by email, providing convenience for both sender and recipient.
However, it is less personal and can lead to misinterpretation based on the perception of what is written.