The key strategy to IKEA’s global success has been in keeping in line with their original philosophy of success which has been to provide unique, functional, simplistic but beautiful furniture designs and products at a low cost.
The key strategy to IKEA’s global success has been in keeping in line with their original philosophy of success which has been to provide unique, functional, simplistic but beautiful furniture designs and products at a low cost.Tags: Effective Communication In Business Meetings Research PaperEnergy Drink Research PapersInternational Essay Competitions 2005Money HomeworkConsultancy AssignmentsBusiness Homework HelpThe Lover Duras Read OnlineSocial Studies Book ReportsHomework Excuses That WorkResearch Papers On Diabetes Mellitus
Background: Home furnishing was a market with immense potential globally.
The global sales for the industry reached a staggering $600 Billion in items such as furniture, textile, and floor coverings.
The second major focus is on the establishment and administration of industrial companies, which refers to the establishments associated with mass production systems, and has undergone a decline and more pliant forms of industrial organization have demonstrated successful.
A third focus is on the changing dynamics of competition among different organizations (Barlett and Ghoshal, 1998).
The idea was not only to expand the business but also make sure that the companys comes across as the iconic furnishing house that is highly consumer friendly.
The makers were already sure about the quality of the products which was......?
The IKEA range contains products for every part of the home that have the label "Design and Quality, IKEA of Sweden" and are sold in IKEA stores (IKEA, 2011).
As of October 2011, IKEA operates 326 stores in 38 countries.
The purpose of this paper is to analyze and demonstrate as to why and how the IKEA has traded globally, and what strategies the company has formulated and implemented in order to respond to actual and potential impacts of globalization.
According to IKEA cardinal activities such as eating, sleeping, storing items, socializing etc necessitate furniture and practical products that solve crucial human needs.