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Celebrity endorsement is a popular form of marketing strategy, which involves celebrities and well-known persons to advertise a product or service.
Although CSR does not lead to profit maximisation, most profit-oriented enterprises still invest heavily in infrastructure and networks.
This project attempts to identify the real purpose of CSR and its role in organisational sustainability relying on primary quantitative data collected from 100 managers of large multinational corporations.
Reward management can be viewed as a set of policies and strategies designed to reward employees fairly for the value which they bring to their employer (Prouska et al., 2059).
Using the retail sector as a background, this project attempts to identify the degree to which financial and non-financial rewards influence a level of workers’ morale and willingness to stay with their current employer.
With the growing complexity of the business environment, employees are continuously provided with a wider range of responsibilities and duties. (2016:1), managers tend to give their subordinates the instruments and resources necessary to make independent decisions in the workplace.
However, the effect of employee empowerment on workers’ satisfaction with their job remains under-researched.
For this purpose, primary quantitative data is gathered from 100 workers of large retailer chains in the UK.
On the basis of the produced outcomes, this study concludes on whether the traditional model of reward implemented by large retailers is sufficient to effectively retain their employees.
This study contributes to the existing HRM literature by collecting primary data from 100 hotel employees by means of self-administered questionnaires.
In addition, 10 in-depth interviews with hotel managers were conducted to investigate the research issue from various standpoints.