Market Analysis And Research Paper

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Government Guidance Government agencies are an invaluable source of market research, most of it free.

Almost every county government publishes population density and distribution figures in widely available census tracts.

Most trade associations provide information free of charge.

Read your trade associations' publications, as well as those aimed at your target customers, to get an idea of current and future trends and buying patterns.

It contains a wealth of social, political and economic data.

Ask reference librarians for other resources targeted at your specific business.

Look in the (Gale Cengage Learning), found in most libraries, to find associations relevant to your industry.

You may also want to investigate your customers' trade associations for information that can help you market to them.

Associations Your industry trade association can offer a wealth of information such as market statistics, lists of members, and books and reference materials.

Talking to others in your association can be one of the most valuable ways of gaining informal data about a region or customer base.


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