Mass Media Research Paper

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The researchers say that different institutions have established facilities to take greater benefits from social media but there is still lack of proper integration of these media into educational setup to gain maximum benefits.

Some personality traits cause social media to enhance students’ performance while some personality factors cause social media usage to negatively affect students results.

Studying the effects of Facebook on academic performance of undergraduate students at Lulea University of Technology Sweden, Rouis, Limayem & Salehi-Sangari found that those students who have extrovert (friendly) personalities, then their academic performance is negatively affected by use of social media.

Parents, teachers, and education researchers have been discussing the advantages and disadvantages of frequency of use and time spent on social media.

There are research studies, which find social media useful in the sense that it facilitates teacher-student and student-student interaction and learning improvement.


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