Phd Thesis Marketing Management

Phd Thesis Marketing Management-21
Usage of Efficiency Matrix in the Analysis of Financial Statements. Defining Metacompetencies for Entrepreneurship Education. Consumer’s Journey as Ambassador of Brand Experiences.

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Safety Management of Electromagnetic Fields in the Work Environment.

This dissertation challenges common methodological conventions used to study social influence in consumer behavior and social psychology.

Developing an Assessment Measure for Enhancing Entrepreneurship Education through a Metacognitive Approach.

Assessment of the Contribution of Safety Knowledge to Sustainable Safety Management Systems in Estonian SMEs.

Management Paradigm Values in Real and Propagated Level as Prerequisites of Organisational Success.

Conceptualization of Experience Marketing and Country Branding from a Marketing Management Perspective. Regional Airports as a Driving Force for Economic and Entrepreneurial Growth Through Air Cargo Value Chains. The System Integrated Analysis of Entity’s Performance. Economic Perspectives on Environmental Policies: The Costs and Benefits of Environmental Regulation in Estonia. Critical Success Factors of Lean Thinking Implementation in Estonian Manufacturing Companies. Kapitaliühingute lõppomanike alusväärtuste ja tahte uurimine ning omanikkonna tüpoloogia konstrueerimine. Impact of Lease Capitalization on the Development of Accounting Standards: A Theoretical Research. Destination Branding and Constructing Symbolic Capital in the Reproduction of Heritage Space: the Case of UNESCO Designated Hanseatic Old Towns. Co-evolution of Capabilities’ and Alliance Portfolios: Multinational Firms in Global ICT Industry. The Role of Management Values, Knowledge Management and Conflict Management for Improvement of Organisational Sustainability. Conceptualisation and Management of Green Transport Corridors.


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