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Starbucks is another example: Virgin’s founder, Sir Richard Branson, has this advice for creating your mission statement: "Brevity is certainly key, so try using Twitter's 140-character template when you're drafting your inspirational message.You need to explain your company's purpose, and outline expectations for internal and external clients alike.
Here is where you prove you have an in-depth understanding of the industry you're about to enter.
Having detailed the competition previously in your presentation, it’s now time to look at the industry as a whole. What new statistics matter to you and your business plan, and how will you use these trends to prosper?
This gives your audience an idea up-front of what you’ll cover, and communicates that you, as an owner or employee, are organized and focused.Make your mission known.
Much like the Title page, the Mission page (page 3) is a branding exercise.
This way, your audience clearly understands the gist of what you’re trying to communicate — whether you’re talking them through it or just sending them a PDF. Use images, color schemes and icons that you feel accurately represent your business.
: You can switch out the simple dark background in our presentation template with an image of your own by following these instructions. Each section of your business plan should be represented in the table of contents (page 2) with a 3-4 word, actionable, inspiring Subtitle.The more you understand the industry and its nuances, the better you can plan for success. Breakout specific market research stats on this slide, that represent interesting and compelling aspects of your industry's potential.Some ideas include total revenue (globally or nationally); increase in growth year-over-year for a decade; or number of products on the market currently.A great mission statement goes beyond simply saying how you’ll create a successful, profitable business.It answers the “Facebook's mission is to give people the power to build community and bring the world closer together.If you’ve already done all the info-gathering and are ready to start making your business plan presentation, click here to customize our sample plan right now.For everyone else that needs some guidance, read on for a step-by-step guide to writing your very first business plan.We’ve established that a quality business plan is important, but business plans are not one-size-fits-all.This isn’t intended to be a deep dive; you’ll want an entirely separate presentation to map out your various personas in more detail.But for your high-level business plan, use this slide to illustrate the types of people you’ll be going after.If you’re in that small or medium-size bucket, the content and tone of your business plan is very different than, say, a rapid growth startup company or a large corporation.Luckily, we’ve specially structured this particular template to work for all new business owners — and made it easy to adjust for your specific industry and product.