Who they are will depend on a wide variety of factors including – your industry, your location, the nature of your business, whether you sell services or products, and the list goes on…
Get to know the people you will be trying to reach by knowing your business inside and out before earning your first dollar.
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Our Specific Marketing Plan Panda Tip: You need to reach your potential clientele and you need to reach them in a way that your competitors are not reaching them already otherwise it is going to be more difficult to pull them away.
So, with that in mind, you have set this section up with your previous two.Next, you should describe your mission in running your business.Are you striving to provide the most cost-effective option in your industry?Don’t be afraid to ask for what you believe you will need (and maybe a little more to be safe). MARKETING PLAN Our Clientele Panda Tip: No matter what kind of business you run, keeping your clientele happy is what is going to keep you profitable.Your first step in developing your marketing plan is to envision your clientele.Think of it as the introduction to the introduction.Explain exactly how you conceived your business, introduce yourself, and give a basic description of the what and where.Nothing differentiates a business more than a great mind behind it, or one with unique experience in a pertinent industry.Beyond your industry experience and your education, get into some personal details that allow your reader and potential investor to feel a personal connection with you and supplement it with a headshot.EXECUTIVE SUMMARY [COMPANY NAME] c/o [NAME] [ADDRESS] [PHONE] [EMAIL] Panda Tip: No matter the business you are running, the Executive Summary portion of your plan is the single most important part of the document.It is how you introduce your business to your potential investors (or other person you are trying to sell the idea of your business to) and the most important part of the Executive Summary is the opening paragraph.