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The company’s name would later change to present day’s Mac Donald’s Corp.
You’ll do well to keep this understanding in mind as we cruise through this Mac Donald’s SWOT analysis.Eventually, the company intends to have 95 percent of its business operated by franchisees.Forbes also says that Mc Donald’s, Starbucks, and Restaurant Brands International are the three largestfast-food chains on the planet.Initially, he planned to plant 1,000 restaurants in the United States.But the business ended up expanding into international markets.In this process, we’ll spend sufficient time deliberating on each of the 4 aspects mentioned above.Weseek to understand how each aspect strengthens or weakens Mac Donald’s.No person who follows Hill’s advice — knowingly or unknowingly— ever gives up. The year 1948 was a defining one in their entrepreneurial journey.Maurice and Richard Mac Donald (brothers) had failed in a movie business in New England. Instead, they relocated to California and founded their very first Mc Donald restaurant, which was merely a hamburger stand (1940). In that year, the dynamic duo incorporated the Speedee Service System which featured the “soon to be famous” 15 cents apiece hamburgers.The success the brothers saw must have inspired them to introduce franchising into their overall business strategy.As a result, the business grew into 10 restaurants, nine of which were franchises.