The Executive Summary Of A Business Plan

Demonstrate that you have done thorough market analysis.

Include information about a need or gap in your target market, and how your particular solutions can fill it.

However, it usually appears first in your business plan document.

The section will vary depending on whether your business is established or if it is a startup or new business.

Typically 2-4 pages long, the executive summary is often written last, after the entire plan has been finalized.

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The executive summary then covers the highlights of all the other sections.

If you are seeking financing, the executive summary is also your first opportunity to grab a potential investor’s interest.

The executive summary should highlight the strengths of your overall plan and therefore be the last section you write.

Company Information – Include a short statement that covers when your business was formed, the names of the founders and their roles, the number of employees, and your business location(s).

Growth Highlights– Include examples of company growth, such as financial or market highlights (for example, “XYZ Firm increased profit margins and market share year-over-year since its foundation”). Your Products/Services – Briefly describe the products or services you provide.


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