A B2B website also wants to demonstrate its efficacy, usually via client stories and case studies.
A B2B website also wants to demonstrate its efficacy, usually via client stories and case studies.But is also mostly interested in converting new, qualified leads through sending email or picking up the phone to call with questions.
If we know up front you're a non-profit, we can make specific recommendations from our team members that have a lot of experience and familiarity with how non-profits succeed on the web.
However, if you're looking for a B2B website, we'd make very different recommendations, since they not only cater do different audiences but often involve different technologies.
They’re usually followed by a question-and-answer period and the more useful details you can include up front, the less back and forth there'll be with the vendors later.
To help you write yours, we compiled a handy list of key points.
Sometimes, the audience you’re intending to reach or serve with the website is not the same as your wider market.
For example, a non-profit site might need mainly to demonstrate its programs’ efficacy to donors and supporters, while not necessarily serve its beneficiaries.
It also means when facing a decision point, you’ll be guided more by objective outcomes than personal preference.
One of the main reasons people reach out to NMC for a redesign, beyond a dated visual aesthetic, is that the content is poorly organized or hard to find.
Good ones lead to good proposals, good proposals lead to better working relationships, which leads to better better projects and outcomes.
So what should you include if you want to write a good one?