The classic business plan writer is an entrepreneur seeking funds to help start a new venture.
A business plan is a written description of your business's future.
That's all there is to it--a document that desribes what you plan to do and how you plan to do it.
Plans differ widely in their length, their appearance, the detail of their contents, and the varying emphases they place on different aspects of the business.
The reason that plan selection is so important is that it has a powerful effect on the overall impact of your plan.
You want your plan to present you and your business in the best, most accurate light.
That's true no matter what you intend to use your plan for, whether it's destined for presentation at a venture capital conference, or will never leave your own office or be seen outside internal strategy sessions.
The purpose of your plan also determines its length.
If you want to use your plan to seek millions of dollars in seed capital to start a risky venture, you may have to do a lot of explaining and convincing.
If you jot down a paragraph on the back of an envelope describing your business strategy, you've written a plan, or at least the germ of a plan.
Business plans can help perform a number of tasks for those who write and read them.